Funny stunt… but nothing more than a stunt.
When will Pepsi get their shit together and really show us a great platform, with a bold strategy and some amazing executions.
Lately Pepsi seems to have lost their way. Every effort seems to be different and with no rhyme or reason. As much as this is a fun little piece of video its far from a decent piece of communication. In my opinion a wonderful, fun failure for Pepsi.
Another damn dance show… or are you being bamboozled
I really hope its translating into sales for the retailer. It’s a fun and unique way to present retail advertising that is not Target or a bad imitation of it.
The concept felt fresh from the first executions but I have to take my hat of for this one. This spot is so well done, it captures the essence and substance of trash TV in a way that it really makes it feel authentic… shit it fooled me the first time as I blasted to my wife: FUCK another bad dancing show for fucks sake only to laugh 10 seconds later when I realized it was an ad. Well played Sears & mcgarrybowen.
The Superbowl Oreo ad sucked if you ask me. It was a huge over produced bad idea… as if dumping a huge budget would make a turd into gold.
But lets forget what happened in February and look at the new spot that popped today. I have to admit I was not in love with the casting at first glance but kudos to the Director for really pulling a great performance of what looked like 2 safe comedic types.
This is a great example on how to create a great relatable quirky and silly commercial to show the passion of Oreo followers as they defend their favorite part of the cookie. They get an “I wish I did it”
FUCK! what a great spot, wow. I cant even begin to praise this spot. Smart and bold strategically, perfectly casted, produced and directed and well magnificently finished. All elements come together to bring a strong emotional message from a brand that does not feel contrived but natural and real.
For this spot to work there was a true partnership between the agency Alma DDB and their client McDonald’s to really go after an emotion and not a product benefit. Now I tend not to be a great fan of just an emotional benefit but this one really connect it all together.
Another huge factor in making this spot a success was the choice of the director. Another great example of partnership between Director, agency and client. This is by far one of my favorite spots in a while and one of the best “Hispanic Market” efforts I have seen.
They get my highest compliment: I wish I did it. Congratulations to Alma DDB, McDonald’s and of course Tarsem. Enjoy!
The making…
Print is back… or at least a great execution, idea and placement. Kudos to the agency, creatives, media and client. Nice to see an old and almost forgotten medium in advertising used in a clever and fun way that is true to its brand essence.
I LOVE THIS… the combination of social media, consumers / users, music, brands, advertising, product placement and technology all coming together.
No they dont really move the bottom line but they will create a relationship with you consumer that will last and grow… and that my friends will translate eventually in the bottom line. Now if they can only stay away from translating any more songs to spanish and we will be golden.
Target teaches everyone a lesson…again.
The more I see work from Target the more I think their business model relating to agencies and creative work is right on target no pun intended. They have chosen to work with different agencies, boutiques, directors, production companies and the result has been impeccable. Great, innovative ways to show products and create stories even where there were none. I really wish they would talk more about their process and vision… so many companies and marketeers would benefit, and yes we would too.
Congratulations to Target and all its agency partners. But really, most important KUDOS to a client with vision, passion and fearless drive.
This spot was produced by Laird + Partners in NY and I give them a “I wish I did it” Fun, engaging and with amazing production values.
So obvious it is brilliant. WOW! This is really is a fucking cool, inexpensive idea. Yes it could’ve been bigger, it could’ve had deeper experience or have some kind of bigger and broader backdrop of interactivity. Or as my friend @javosorio suggests it might just be a fake / trucho ad.
Either way, I don’t want to focus on the shortcomings but focus on the incredible simple idea of association.
Kudos to the agency and client…. they get a “I wish I did it”
Thanks to @javosorio for sharing.
…and this is the second of the campaign. Damn nice work on the story again, SFX, music and the whole thing. I love the line “Quaker Up” and how the VO is delivered.
They could’ve cheesed it out and totally fucked it up by going down some girly path but they chose to focus more on a normal activity lots of girls could relate to. But they kept the integrity, coolness and memorability factor. I would love to know how was the collaboration with the Director and how much of it he brought to the table. It’s always an amazing thing to be exposed or being part of a process like that, where an idea flourishes and grows from the collaboration and untied vision of talented people all with the same passion.
Fuck me… these are great spots.
Cool bold & simple strategy creatively executed to perfection if you ask me. I worked on this account for the Hispanic market and we produced shit. My excuse is that it was my first real agency job and my first TV client and campaign. I was just an AD with no experience… so fuck off. I will post the other one after this entry.
These guys nailed it if you ask me. The music, the style of the spot, the production values and special FXs are cool as shit. The whole thing is well done… all I can critique would be that the casting could’ve been pushed a little to be more unique, memorable and engaging but I understand the PC world in which a brand lives.
This is another one of those that get a “I wish I did it” Cheers to Quaker and BBDO.
For all of us to learn. This is how you make a fucking anthem spot that kicks ass. Simple fun & engaging story, amazing production values, great music selection… simply I would give it a “I wish I did it”. Congratulations to the agency, client and everyone involved.
WOW… holy shit. Interesting activation. Too far? I am sure a debate is coming, but in the end remember that for us to be seeing this piece means that the characters as scared as they were in the end had to sign a release form agreeing and allowing Nivea to use this. But no matter what side of the opinion you take you cant help to admit it’s a pretty intense experiment.
PS: I bet in the U.S. they would have been sued.
Inventing or re-inventing… discovering, sharing, opportunism… all the same boring debate; personally I like the spot and don’t think it plagiarizes or steals since at no point do they hide that origin of the words.
I don’t understand the criticism this spot has generated around being stolen, not original or borrowed interest. I think you may like it or hate it based on the concept and execution of the commercial but to deem it anything else is stupid.
I will say that for me, the spot introduced me to Phil Harvey who I had never hear of in my life. I guarantee you there were many people like me, so being able to expose something “virtually” unknown to the majority is in my opinion part of the creative process. And on the plus side there is a cool story of the group of photographers that were hired to bring their interpretation and rendition to the farmer.
As for being new and original, different. Lets not forget we are the ones to push for new music, new technology, new ways, new, new, new and yet we are the firsts to deem something old, used, viewed or just “too yesterday” and fail to recognize that the average individual does not care or take so seriously to know, see and experiment with all the little toys, gadgets, apps, games and technology that we are used to… after all its our job.
