What the fuck… really. I am sorry for the explicit language but there is no redeeming factor in this commercial. Its a good product with various ownable and distinctive benefits that most brands would kill for and somehow they ended up with this thing which is really one of the worst things I have seen lately out there right next to International Delight Creamer. Here is that one for your viewing pleasure.
The casting, the song, the idea, the V.O., the colors, the photography, music, the look all the way to choosing a cheesy red sports car and then having the policeman touch it like he was a matador in a bull ring… WTF?
Really the boldest idea they could come up with was this… I don’t even want to research who is responsible for creating, selling, approving and producing it. They get a “I would delete my name” from the credits comment.
It’s just really damn cool… I don’t care what anyone says. I am unsure if this really moves any sales of trucks but it sure as hell helps you remember Volvo. I honestly don’t know enough of the truck market and the nature of its buyers. What is the private buyers to company buyers ratio? I know one thing though, if the private buyers are a number to consider I know many reasons why Van Damme is the right person with the right stunt to do it.
He is nostalgic, memorable and with a gag tailor-made to demonstrate the benefit of stability. I think it’s a great piece of film: Strategically well placed. A simple and beautifully executed piece… all the way to the music piece.
Just fucking awesome… I love when a student goes out and kicks my ass. A great concept to solve a problem and perfectly executed. She definitely gets a “I wish I did that”. Congratulations to Miruna Macri for doing that with her Passfolio.
Simple, brilliant, fun and artistic. This is one of those cases where the concept is tide to the execution and its essential for so many reasons to make it work. I will not even attempt to explain it, just take a look and listen to her video.
It’s the simple things that make it great. Happy Birthday Porsche. Fun and very simple little spot to celebrate the 911 birthday. I am sure this is not meant to sell cars or promote the brand but to those who already love it to celebrate it. These type of efforts I believe are the ones who set brands apart from their competitors by giving consumers more touching points and building a more meaningful relationship that just a mere cash and service transaction
Visually pretty damn amazing… but maybe it tries a little too hard being smart that it comes across gimmicky. This in my opinion are spots you want to play in airports on big LED screens and other over sized formats in transitory busy venues where this kind of work totally breaks out from the clutter and noise of the environment.
Their is no bold strategy or execution in the sense that they a popular street art style and other illusory tricks and create a simple visual interpretation of “the impossible made possible” and compare it to their diesel technology.
Either way Kudos to the McGarryBowen London, director Chris Palmer of production company Gorgeous, and their client Honda for a beautiful and stunning spot that gets my “I wish I did it”.
When words are louder than voices… What an amazing and simple campaign to shows us first hand the reality of where we are in the world in regards to women’s rights and equality. Quite shocking, as a lot of things, that we can have robots in mars, video chats on phones, jumped off the edge of space in a parachute and thousands more achievements and yet we are not able to stop the injustices of the world. Kudos to Ogilvy & Mather Dubai and their client… I hope there are more actions behind this campaign.
Here is a brief explanation from Campaign creator Christopher Hunt, head of art.
““This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the World Wide Web.” Each ad’s fine print says “actual Google search on 09/03/13.” While Google users in different countries are likely to get different results, a quick test shows that several of these suggested terms definitely come up in U.S. searches.
Talk about a missed opportunity or plainly a royal fuck up. You know how many brands have a hard time identifying what makes them truly different and unique… what differentiates them from the rest.
And here they come with something ownable and that is also a tangible direct benefit for the consumer and they choose to do this shit.
I can go on and really trash this commercial but like they say in Mexico: It would be like making firewood from the fallen tree.
Just one of the reasons Jay Z is amazing and New York is and will be the belly button of the world… just in NY.
Must be that I love scary movies but just like LG and the meteors did SONY gets a “I wish I did it” for this activation in the heels of the yet another remake of Carrie starring Chloë Moretz and Julianne Moore
As I was prepared to give it a good review for an entertaining and well executed spot and tie in I read the following post in Adage…
Part of the article says I quote "The Detroit-based auto maker and ad agency Wieden & Kennedy turned over almost full creative control to the Mr. Ferrell and his Hollywood creative team, said Mr. Francois"
Where do CMOs’ get the fucking idea that celebrities are also capable of being creative director for brands… are they that naive to know that even if the celebrity’s brand is perfect and immaculate it was not them who accomplish that but a huge team behind them dedicated to nothing but making that name/brand a success from PR experts, lawyers, assistants to writers, designers and many more creative and business people.
So lets add up to the band wagon of idiocy CMO Olivier Francois and Chrysler… welcome the select club of the marketing naive and stupid.
Hypnotic and cool… no hard sell, just entertainment. I think that Mercedes and their agency in South Africa succeed with flying colors.
The production, the look, the music and the action all create an almost trance experience where the car is not the hero. In my opinion a great example of brands creating content that is engaging and not necessarily selling advertising. This goes right along my train of thought that today more than ever we want more out of our brands than a list of benefits and features. Brands are almost like living and breathing beings with personality, charisma and presence. And just like we do with our lives and careers smart brands are doing the same by allowing them to be cool, to do stuff beyond their comfort zone or domain… they are having interests, desires and passions.
They get an “I wish I did it”, Cheers to Mercedes and bringbackchoirboy ! ! !
Draw your own road… one of every driver’s fantasy. What a great experience created for Lexus by Saatchi & Saatchi.
I think they did a great job of building an amazing live video game… merging technology and a real life experience.
Think about it, how cool is it to be creating your own track on a tablet while you are sitting on a luxury performance car with an F1 driver. Then magically the track you are drawing starts to appear in front of you created by using “using a collection of 12-20K and 22K projectors”.
A brilliant use of technology to create an experience targeted to the products benefits: performance.
They not only excelled in having a great idea but also the executions are impeccable and the spots are beautifully crafted.
Here is the whole story straight from the agency, Saatchi and Saatchi Italy.
Explore the web technologies used in Arcade Fireâs interactive film, Just A Reflektor. Created for Google Chrome.
Great song… though I am biased because I love the band. This post is not particularly about advertising but it is about technology and marketing. This is not Arcade Fire’s first time dwelling into technology to promote a song or video, they did for The Wilderness Downtown” and that was a pretty awesome little experience.
This time around they give us a solid song with some fun and flashy bells and whistles.
Unfortunately it feels a little bit of what Billy Idol tried back in the 80’s with Cyber Punk. It’s a fun and interesting display of technology with no particular emotional or engaging connection. Extra kudos to them for sharing the info on the technology and support behind it. As pioneers and musicians they get all my respect and admiration but as marketers, storytellers and brand builders they need a lot of help. I only wonder how much was Google involved since it is an experiments with Chrome. I somehow doubt it since I know for a fact that there are plenty of very talented creatives with advertising background working in Google that would’ve created something bigger and more engaging that what you just saw or about to see.
Another great example of how ALL brands need to find ways to connect with consumers building true connections and relationships.
About the technology used.
To check another online experience they did click below.
http://www.thewildernessdowntown.com/To Tumblr, Love Pixel Union