Shock is the easiest and cheapest trick in the advertising world but once in a while it’s used in the right context and way. I hope this video catches on and people see it. For some reason there is this stigma that abusers of women are this ogres and monsters when they could be your next-door neighbors. Kudos to the creatives and hopefully brands and organizations can jump behind. I hope this is the spark of a movement to not put a face but to show all the faces of abuse.
Fucking brilliant… simply that. What a great way to tie in the environment, the media and the product to create a simple and very eye catching piece of communication. Kudos to all involved, they definitely get a “I wish I did it”
Not groundbreaking but definitely attention grabbing. Oh I miss this kind of work. It’s a fun great visual interpretation of the concept. The production is impeccable and beautiful which is fundamental for this concept to work. The composing, casting, art direction, lighting are all done magnificently.
With print you get one chance, and one chance only to captivate, grab your audience and tell your story and now a days very few brands and agencies are doing great campaigns for it. Unlike film where there are so many variables that can make or break a production and then there are the things that can be done in post (no, not the famous fix it post saying) like editing, framing and color correcting to change the way a story is told. They get a ” I wish I did it”
America the hateful… I cannot believe that the same people who claim they are descendants of the founders of this country and to be immigrants themselves are the biggest detractors and haters. If people cannot see how we have changed as a country over the years and generations and how it’s not a damn language that defines us or unites us. It is the passion and desire for freedom, peace and quest for opportunity and happiness. There is much more than a fucking language to the United States and it saddens me to hear and see these reactions… really makes me think we might be seeing the beginning of the end of a great country, system and way of living.
Smart and funny. I have to be honest I just have a soft spot for the Muppets and Sesame Street so for me its a winner. No its not a breakthrough concept or idea but they follow a good solid formula for the Superbowl: get a mega celebrity and have fun. Kudos to Toyota and their agency
Now this one is a really interesting experiment. A very smart use of social media and digital media to promote and inundate the web and attempt to own something you don’t. Great strategy and vision. I really hope they create a case study after that shows not only the success online but of the cost comparison against impressions and buzz. Kudos to Newcastle and Droga 5
I wanted to love it… but its stupid. Sorry Audi I am usually a big fan of their work but this spot is not only little stupid the execution is actually pretty bad. From casting to the look and execution are just bad. This is the prime example that not everything is sold with puppies…or dogs. The worst part is that the concept of “compromise scares us”. I think this was a great idea with a really bad execution. Falls short on everything from special FX to comedic value.
Kia feels like its stealing a page of the old playbook and just like seeing Seinfeld come back now we see KIA bringing us back one of the Wachowski’s brothers ( should I say brother and sister now?) master characters. Its a great solid spot that definitely gets a “I wish I did it” but by no means offers anything new, fresh or different.
This spot is the equivalent of nouveau rich in advertising. Here is an exercise that must have cost a lot of money and has really nothing new, unique or memorable to offer. The propose what’s been done 100 times better and bigger than this. This spot feels like they gave a bunch of kids a lot of money and they came up with this idea after getting high, drunk and watching The Hangover. Bad idea, bad execution, bad casting…. just fucking bad all around.
So many things to applaud about this TV spot. From the company not backing down after a slew of bad and rude to say the least back lash of some idiots to the perfectness in execution. This spots are the best example of the importance of a great director in you TV spots. The casting and acting are superb, the editing and story telling don’t get better capturing precious moments. Kudos to General Mills and its agency for a great ad. The get a “I wish I did it”
And to prove the rule… Puppies, babies or monkeys will sell anything.
This is not to take credit where credit is due. If your eyes did not at least get all watery you should see a psychiatrist. Great story telling and beautifully executed spot from casting to direction. They definitely get a “I wish I did it”.
These kind of spots in my opinion really open the discussion of what is really a branding spot and its effect on a brands… my opinion: relevancy. They are very much worth and needed just for that.
I think I take this very personal because it fucking pisses me off. Another stupid company that most have either a friend of the founder or the partner they did not know where to put as marketing officer. What makes people think, “pop stars” no matter if they come from music or film makes them good creative directors just for that fact. Fuck me and literally diminish my studies and experience. These idiots in charge of the marketing and advertising at this companies need to be told that behind all these artists there is usually a pretty big team of publicists, creatives, producers and assistants to name a few creating and building the brand these people are executing or maintaining.
Fucking brilliant… love when you use what was once seen as a mere need and requirement and turn it into a cool fun and powerful branding tool. Kudos Delta and their agency… not the first time they have done something different with their safety video. They get a “I wish I did it”
This is a older one that was very cool and unique too.