March 2013
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February 2013
14 posts
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WatchWOW… holy shit. Interesting activation. Too far? I am sure a debate is coming, but in the end remember that for us to be seeing this piece means that the characters as scared as they were in the end had to sign a release form agreeing and allowing Nivea to use this. But no matter what side of the opinion you take you cant help to admit it’s a pretty intense experiment.
PS: I bet in...
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WatchOne of the worst campaigns running… but this one really annoys the shit out of me. Who and why they hell did they think this scenario was funny?
The casting… holy shit. Could they not find a more annoying group of people and then top it off with some god awful direction.
Sorry… I had this one boiling for a couple of weeks now.
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WatchEye candy… nothing but eye candy. But you know what, great amazing eye candy with product placement / partnership / advertisement.
No there is no hard sell, there was the brilliance of an iconic athlete, worshiped by millions or his team of advisers who chose to partner with a “somewhat hip underground” bargain european brand and put out a line of underwear. That combination was...
January 2013
5 posts
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December 2012
3 posts
A good idea is nothing until it's sold and... →
Yes that is the reality. I am happy to see this campaign come to life and I am really curious to see the result. You see, we pitched a similar execution to an idea, where we would seed the theme and beginning of the idea and let the consumers tell us what, where, when and how they wanted the story to develop… unfortunately it did not even make it to the client. Lesson learned is that no...
November 2012
14 posts
WatchHow many dunk spots can there be… my thought was predictable, boring, didn’t even want to click on it but I did… and what a nice surprise I found. Its a fun well executed spot that finally allows me to use the expression “gave a different twist” to an old tired visual. Not an award winning spot, but a solid good spot that lots of people would love on their reels....
WatchBRILLIANT! Happiness Brussels and Caviar… CONGRATULATIONS. What a great little film… for once they really hit on a nerve that will resonate with almost all men out there. It does make me want to test drive one… such a shame we dont get it in the U.S. Enjoy!
PS: Hey Toyota, are you bringing it here?
#caviarfilms #happinessbrussels #toyota #advertising
October 2012
3 posts
September 2012
5 posts
Watch… and some are just amazing pieces of film.
Enjoy it with a Heineken.
July 2012
4 posts
