This spot is not that new… but it was one of the first one I remember where the concept was a performance itself that happened to be shot for everyone to enjoy. I love the idea of a bold client that has no issues sticking to the most important thing they have in their product and make that and only that the hero.Another thing I really liked it the lack of wall to wall copy. Every time I see a commercial like that pisses me off. Its as if they dont trust their consumer to know, and if that is the case where you think your target is too stupid, why are you selling to them.
Celebrities, clients love them and I hate them. I don’t recall another spot where the use of celebrities was done so well creatively and strategically speaking. The casting of this campaign is fabulous, the delivery and the way it’s shot creates a great campaign. Their a prefect balance of humor, star power and production values without any single one of them over showdowing the other. Great concpet, great script and great execution. In y book they get a “I wish I did that”