I don’t know about everyone, but as the years have passed I have come to appreciate commercials that before probably would’ve never rang a cord with me. This campaign is one of those instances, where the product is not glam, the spot is not cool or edgy but it has a really strong message and its delivered well. Hope you smile too.
So this spot compared to others has no fancy music, no cool camera moves, exciting edit in fact it has copy almost wall to wall, yet the director seems to have nailed the casting and the acting to a perfection, every time i see this spot it makes me smile.
Nice film, casting and acting… no fancy tricks. cheers, happy Tuesday from NY.
OK, so not every single campaign has to be the epitome of creativity, for example the following campaign for Liberty Mutual. They are a series of ads with a very solid message and execution. They tell a great story and make a real connection with the everyday.
I truly think they are on the top of their category. Another example that crazy, amazing and unique concepts and executions are not the right medicine for every project.
Anyway, enjoy. I think they are really very well written and executed.
So the race came and went. Yes Mr Half Marathon you went down, unfortunately not without a good fight. It took 1:53 minutes and today a beat up body and an energized soul. Though on the good news, I was not the only Mexican in the race; in fact a woman co-patriot came in 3rd place (SEE PICTURE ABOVE). Cheers! See you in roughly 2 months in Brooklyn Sir… You will go down in 1:45 one way or another before the year ends.
Anyone who has not watched this has missed on a lot. I don’t know if its the groups reaction, the vibe or the plot but this one really made a connection with me. There is something intrinsically familiar and nice about it.
The first one is this Gatorade from the early 2000’s. It is one of the first spots that the copy caught my attention. Vidsually I never cared for it much, but the message and delivery were great, and that is coming from someone with an advertising art director background. Hope you enjoy.