Today I am straying away a little and instead of talking about a good TV spot I want to go on a little rant here.
What the fuck is up with this bullshit scheme that is popping around the creative world called CROWD SOURCING.
In an industry where getting a decent rate when you freelance is a savage fight because no matter what your rate may be they will want to negotiate it down. And that’s not even talking about sweatshops like Creative Group that have no standards and pays their freelancers peanuts.
But this latest soul-sucking scheme has been made a little more famous in the ad world lately by an agency called Victor and Spoils. This agency was opened by an ex CP + B creative, an ex gaming executive and a guy named John Windsor and all of them with the backing of no other that Jon Bond.
So here is my riff with this scheme. When you have people from our own industry coming up with ways on how they can just get rich at the expense of the talent and hunger of creatives by stoking there ego with promises of fame, you know we have reached a new low. We are an industry of dedicated and driven people that are obsessed with the acceptance of our work by our piers or by the multiple award shows we have invented to make us feel desired and successful; and that my friends, is what these agencies exploit with no remorse.
I mean, I don’t agree with clients making agencies pitch new business and have to inquire into huge costs but at the end, they are big companies with actual operation funds that go beyond our rent, internet, cell phone bill, dinner and some fun money.
So having an agency basically invite you to pitch ideas for free only to be paid if yours get picked I think is bullshit. How do you protect it fro being used or serving as inspiration or jumping point. They are venturing into dangerous ground and in the process lowering our profession. Instead of aspiring to be treated as professionals (imagine if you try and crowd source you legal defense, lets see how that flies) we will end up being treated as cheap labor.
I hope I am wrong and if anyone has had any experience with crowd sourcing and want to share it please enlighten me. But until then, I am ashamed and sad that some of our own have chosen to promote such and unjust and exploitative practice.