If you are going to upload you TV spots, videos and other pieces to YouTube, Vimeo or any other online channel with the sole purpose of having your audience interact with them, then DO NOT LIMIT THE ONLINE EXPERIENCE to having to watch them on the online channel of YOUR choice only.
The internet is freedom, its social and if you deny the access to share them, post them, embed them or tweet them you are killing the whole spirit of the online interaction and experience. People want more out of their brands and if you fail to create an engaging interactive relationship with them you will eventually loose them.
Embrace the uncertainty of the times. Adopt the ever-changing technology and venture into the experimental and unknown because there is more to discover looking forward than looking back.
Understand the underlying problem before attempting to solve it Your work should have purpose—addressing actual, urgent problems that people are facing. Make sure that you can clearly articulate the core of the issue before spending an ounce of time on developing the design. The true mark of an…