The thoughts and rants of a Multi-cultural Creative Director.
My experience has allowed me to work with MTV, DraftFCB, PUBLICIS, JWT, DIESTE, Pennzoil, Oreo, Kmart, Crunch, McDonalds... I am available for east & west coast opportunities.

The views expressed here are mine alone. My employers, my coworkers and everyone else in my life is completely blameless for anything I may say.


Mar 9, 2012
@ 2:27 pm

Be what they were not… creative?

I tend not to talk bad about campaigns since there are way too many bad ones I would never finish but once in a while one comes around like this one.
(coincidentally the last time a wrote a bad entry was for another car)
I mean, really, this was the best way to engage, encourage and get me excited about winning a BMW M3?
I leave you with the video and you can decide for yourself, but I think this is a complete fail and a wasted opportunity to create something really cool and different.