Holy Shit!! Yes that was my first thought. It’s been a while to be honest that I have seen something from W+K that has impressed me as much. I mean, “write the Future” had an AMAZING TV spot but there was not much in terms of new or innovative about the campaign.
Well, welcome to “My time is no”, the type of work W+K had me used too. Its not only an amazing piece of film, which Nike has us accustomed by now but also an engaging and emotional idea that is executed in all its glory.
So yes, take a look at the film here and after that click on the button for NikeFootball right next to the subscribe button to go and EXPERIENCE the idea as it was meant to be enjoyed.
Cheers to Nike and W+K for an amazing campaign.
#nike #wiedenandkennedy #greatidea